01
Employer builds the case
Upload the census, add basic group information and set the current benefits budget.
The online benefits builder
Spend smarter on medical.
Invest more in your people.
Start with what you spend today. Build a predictable medical contribution, see the savings and decide how much to reinvest in a better benefits package.
You set the budget. We build the strategy. Employees choose.
Choice Benefits connects medical, dental, vision, protection benefits, virtual care and payments in one place.
From census to employee choice
One guided path to the right funding strategy.
ChoiceBenefits.ai connects employer inputs, Predictive Risk Intelligence, funding recommendations and employee shopping in one experience.
02
Choose the benefits
Select which benefits the employer wants to fund and how much to contribute for employees and families.
03
System recommends the design
Scoring helps configure the funding arrangement, identify potential ICHRA carve-outs and establish recommended plan benchmarks.
04
Employees shop and enroll
Employees can shop all available benefits, split family members across plans or enroll the entire family together.
THE OUTPUTRecommended funding, classes, plans and contributions
Group and ICHRA comparisons are paired with workforce risk, geography and employer goals—then carried into the employee shopping experience.
The ICHRA Shop provides the consulting and analysis. ChoiceBenefits.ai turns it into an employer strategy and an employee experience.
One accountable benefits journey
Build. Launch. Shop. Manage.
Choice Benefits stays with the employer from the first budget comparison through plan documents, employee enrollment, reimbursements and renewal.
Medical coverage where employees live
Recognizable carriers. Local plan choice.
Employees start with individual medical coverage, then add dental, vision, HSA and protection benefits that fit their needs.
Carrier and plan availability varies by state, county, ZIP code, rating area, eligibility and effective date. Logos illustrate major carriers that may be available; they do not guarantee access in every market or imply sponsorship.
Built for employers of different sizesUnder 50: start with the budget and compare a simpler defined-contribution path. 50+: build around employee affordability, classes and lowest-cost-Silver guardrails.Build the budget →Review the CHOICE guide →
Choose your path
Employers build. Employees shop. Brokers advise.
HR
Build the employer plan
Compare today’s cost, set employee and family allowances, define classes and build a five-year contribution strategy.
$12 per enrolled employee per month
plus the selected annual service fee.
E
Shop employee benefits
Use the employer’s enrollment link and allowance to compare medical coverage first, then add available benefits.
Open the marketplaceB
Support a broker’s client
Compare administrators, preserve the broker relationship and add independent market and implementation support.
Open Broker SupportLaunch in three clear steps.
1
Set allowances
Choose employee, spouse and dependent contributions, classes and geography.
Configure the plan →2
Price and document
Review administration, annual service level and the simplified compliance package.
View transparent pricing →3
Invite employees
Share the enrollment link for benefits shopping, payment guidance and live help.
See employee enrollment →Easy for employers. Clear for employees.
One connected path from plan design to enrollment.
Model the employer contribution, prepare the plan, invite employees and give every person a straightforward shopping experience with live support when they need it.
Transparent employer pricing
$12 PEPM plus an annual service package.
$12 PEPM plus an annual service package.
Easy shopping and enrollment
One place to compare coverage, choose benefits and complete enrollment.
One place to compare coverage, choose benefits and complete enrollment.
Real human support
Virtual 1:1, group and live enrollment help.
Virtual 1:1, group and live enrollment help.