Human benefits guidance • Administration from $12 per enrolled employee per month
Direct-to-employer benefits made easy

Set it up.
Shop it.
Enroll with confidence.

Choice Benefits gives employers a simple way to launch a CHOICE Arrangement—and gives employees one clear place to compare benefits, enroll and get real human help.

Employer: Start Your PlanEmployee: Shop & Enroll

Complementary to The ICHRA Shop Insurance Agency, home of independent ICHRA consulting, market analysis and broker support.

$12 per enrolled employee, per monthSimple administration pricing, plus your selected annual service package.
See transparent pricingBuild your analysis
Nationwide employer supportEmployers can set up a CHOICE Arrangement and guide employees from shopping through enrollment.Start employer setup →Shop and enroll →
Choose your path

Employer setup or employee shopping.

HR

Start an Instant CHOICE Plan

Set employee, spouse and dependent allowances, define classes and geography, compare cost and prepare launch documents.

$12 per enrolled employee per month
plus the selected annual service fee.

Start employer setup
E

Shop your benefits

Use your employer's enrollment link and allowance to compare coverage, enroll and follow payment instructions.

Open the marketplace

Launch in three clear steps.

1

Set allowances

Choose employee, spouse and dependent contributions, classes and geography.

Configure the plan →
Easy for employers. Clear for employees.

One connected path from plan design to enrollment.

Model the employer contribution, prepare the plan, invite employees and give every person a straightforward shopping experience with live support when they need it.

Start employer setupExplore benefits
Transparent employer pricing
$12 PEPM plus an annual service package.
Easy shopping and enrollment
One place to compare coverage, choose benefits and complete enrollment.
Real human support
Virtual 1:1, group and live enrollment help.