Human benefits guidance • Administration from $12 per enrolled employee per month
Built for CHOICE Arrangements

One marketplace.
Every benefit.
Better decisions.

Choice Benefits brings health coverage, voluntary benefits, AI-powered guidance and human enrollment support together in one connected employee experience.

From The ICHRA Shop: benefits expertise meets modern technology.

$12 per enrolled employee, per monthSimple administration pricing, plus your selected annual service package.
See transparent pricingBuild your analysis
Nationwide CHOICE Plan supportEmployers and their brokers can start a CHOICE Arrangement in all 50 states.Start employer setup →Partner with us →
Choose your path

Employer setup or employee shopping.

HR

Start an Instant CHOICE Plan

Set employee, spouse and dependent allowances, define classes and geography, compare cost and prepare launch documents.

$12 per enrolled employee per month
plus the selected annual service fee.

Start employer setup
E

Shop your benefits

Use your employer's enrollment link and allowance to compare coverage, enroll and follow payment instructions.

Open the marketplace

Launch in three clear steps.

1

Set allowances

Choose employee, spouse and dependent contributions, classes and geography.

Configure the plan →
For brokers

Keep the relationship. Expand the solution.

Refer clients, attach an annual professional-service fee and track opportunities from analysis through renewal.

Open the Broker Center
Transparent employer pricing
$12 PEPM plus an annual service package.
Human enrollment
Virtual 1:1, group and live support.
Complete marketplace
Medical, life and voluntary benefits.