Choice Benefits is the future of benefits

A collective of the sharpest minds in the ICHRA industry sensed that a transformation was imminent. 

While ICHRA provided options for health insurance carriers and plans, it overlooked other essential benefits. 

Recognizing this gap, we established Choice Benefits in January 2025 as the pioneering ICHRA platform to deliver these "other benefits," revolutionizing the way to shop, enroll, and manage employee benefits. 

According to insights from Washington, D.C., we are ahead of the curve. We invite you to join us on our mission to create better benefits.