Start an Instant CHOICE Plan
Set employee, spouse and dependent allowances, define classes and geography, compare cost and prepare launch documents.
$12 per enrolled employee per month
plus the selected annual service fee.
Choice Benefits helps employers establish the right medical contribution, see potential savings and decide how much to reinvest in dental, vision, life, disability, HSA funding and more.
Click. Confirm. Prepare notices. Invite employees.
Complementary to The ICHRA Shop Insurance Agency, home of independent consulting, market analysis and broker support.
Employees start with individual medical coverage, then add dental, vision, HSA and protection benefits that fit their needs.






Carrier and plan availability varies by state, county, ZIP code, rating area, eligibility and effective date. Logos illustrate major carriers that may be available; they do not guarantee access in every market or imply sponsorship.
Set employee, spouse and dependent allowances, define classes and geography, compare cost and prepare launch documents.
$12 per enrolled employee per month
plus the selected annual service fee.
Use your employer's enrollment link and allowance to compare coverage, enroll and follow payment instructions.
Open the marketplaceChoose employee, spouse and dependent contributions, classes and geography.
Configure the plan →Review administration, annual service level and the simplified compliance package.
View transparent pricing →Share the enrollment link for benefits shopping, payment guidance and live help.
See employee enrollment →Model the employer contribution, prepare the plan, invite employees and give every person a straightforward shopping experience with live support when they need it.